Key Attributes

There are certain phrases that act as an anathema to Francesca. Included in this forbidden list are ‘just do it’, ‘we are where we are’ and her personal favourite ‘quick win’. Her perspective is simple ‘Having worked operationally for 10 years, during a time of intense growth, usually managing young teams seemingly battling every day with broken internal processes and customer dissatisfaction, change was actually the norm for me. I then leapt into my first change management role and boy was that a steep learning curve. What I learnt in the early days set me in good stead for supporting companies where change has become a major challenge and almost something to be feared.

As for my forbidden phrases, well, ‘just do it’ is a perfectly acceptable approach once we understand what ‘it’ is supposed to be solving. We deserve to be ‘where we are’ and as long as we planned to be there then I am personally very happy. A ‘quick win’ only occurs once the due diligence has been undertaken, otherwise the result, in my experience, is neither ‘quick’ nor a ‘win’! Francesca firmly believes that collaborative working is the corner stone for meeting business challenges and with the application of a clear framework for success we can greatly reduce the pain that some companies associate with managing change.

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